Public Health Marketing
Marketing for public health services and initiatives
We specialise in marketing strategy and support for local authorities, health authorities and other organisations seeking to improve public health.
Public health services aim to prevent disease, prolong life and promote health, through organised efforts and encouraging society to make informed choices. It typically involves a collaborative effort between government agencies, local authorities, healthcare providers, communities and individuals.
We’ve trusted experience delivering the marketing which helps reach the right sections of society and encourage them to engage with services and make healthier choices.
Marketing for Public Health
We support local authorities and health authorities delivering services or initiatives to improve the public’s physical health.
These initiatives can include:
Health Protection
to protect communities from health threats, such as infectious diseases or environmental hazards
Prevention
of diseases and injuries, such as vaccination programmes, health education and safety awareness
Screening
to identify individuals who may have, or be at an increased risk of, a disease or condition
Health Promotion
to encourage healthy behaviours and lifestyles, such as stopping smoking, managing weight and getting active
Discover our experience...
At Publico Marketing, we’re experts in marketing which enables local authorities, health authorities and other organisations to engage the public or community.
We’ve particular experience helping make public, mental and sexual health services a success.
Complete Marketing Support
Marketing Strategies for Public Health
As CIM Chartered strategic marketers, we can help create a strategy which:
Identifies the best use of marketing to help achieve your public health objectives
Provides a document and plan to share with stakeholders and funders
Recommends the most suitable mix of marketing to reach your target audience or service users
Suggests powerful and effective messaging and campaigns
Involves stakeholders feedback throughout the marketing process
Includes a detailed marketing plan for delivery, including timescales and costings
Provides a toolkit of marketing materials to support the rollout
Once agreed, we can help your team with any area of marketing delivery – or simply remain available to give advice.
Digital Marketing for Public Health
We can help deliver every aspect of the digital marketing mix, including:
Online campaigns and launches
Designing and building new websites
Developing existing websites
Improving website User Experience (UX)
Search Engine Optimisation (SEO)
PPC and Paid Search (Google Ads)
Digital display advertising
Social media posts & campaigns
Content marketing
Targeted press releases
Creative Marketing for Public Health
We can help carefully design and create marketing materials and assets, including:
Campaign messaging
Marketing materials, including posters and leaflets
Themed campaigns
Display, outdoor and bus/train advertising
Campaign launches
Digital assets for online use
Event stands and promotional goods
Newspaper and magazine advertising
We can also create toolkits and media packs to support the project and stakeholders.
Stakeholder Engagement for Public Health
We can help engage and involve any stakeholders you choose in the marketing process, including:
Local authorities
GPs, doctors, pharmacists and other clinicians
Health authorities
CICs, charities and other delivery partners
Community groups
Specific cross-sections of the public
NHS groups
Stakeholder engagement can take several forms – but often includes physical or virtual meetings with partner organisations, delivery partners and service users.
We can arrange and deliver structured meetings to disseminate information and ideas, gather feedback and ensure every stakeholder feels involved and valued.