Mental Health Marketing
Marketing for mental health services and initiatives
We specialise in marketing strategy and support for local authorities, health authorities and other organisations delivering services or initiatives to improve mental health.
Mental health services seek to improve individual’s emotional, psychological and social wellbeing, including diagnosing and treating disorders and encouraging good mental health practices. It typically involves a collaborative effort between government agencies, local authorities, healthcare providers, communities and individuals.
We’ve trusted experience delivering the marketing which helps reach the right sections of society and encourage them to engage with mental health services.
Marketing for Mental Health
We support local authorities and health authorities delivering services or initiatives to improve the public’s mental health.
These initiatives can include:
Diagnosis & Treatment
Mood disorders, anxiety disorders, personality disorders, psychotic disorders
Screening & Education
Identifying mental health challenges
Talking Therapies
CBT, counselling
Stress
Coping strategies, meditation, mindfulness
Trauma
PTSD and coping with trauma
Abuse & Addiction
Alcohol, drugs, gambling, sex
Eating Disorders
Anorexia, bulimia, binge eating disorder
Emotional Wellbeing
Relationships, family therapy, mediation
Discover our experience...
At Publico Marketing, we’re experts in marketing which enables local authorities, health authorities and other organisations to engage the public or community.
We’ve particular experience helping make public, mental and sexual health services a success.
Complete Marketing Support
Marketing Strategies for Mental Health
As CIM Chartered strategic marketers, we can help create a strategy which:
Identifies the best use of marketing to help achieve your mental health objectives
Provides a document and plan to share with stakeholders and funders
Recommends the most suitable mix of marketing to reach your target audience or service users
Suggests powerful and effective messaging and campaigns
Involves stakeholders feedback throughout the marketing process
Includes a detailed marketing plan for delivery, including timescales and costings
Provides a toolkit of marketing materials to support the rollout
Once agreed, we can help your team with any area of marketing delivery – or simply remain available to give advice.
Digital Marketing for Mental Health
We can help deliver every aspect of the digital marketing mix, including:
Online campaigns and launches
Designing and building new websites
Developing existing websites
Improving website User Experience (UX)
Search Engine Optimisation (SEO)
PPC and Paid Search (Google Ads)
Digital display advertising
Social media posts & campaigns
Content marketing
Targeted press releases
Creative Marketing for Mental Health
We can help carefully design and create marketing materials and assets, including:
Campaign messaging
Marketing materials, including posters and leaflets
Themed campaigns
Display, outdoor and bus/train advertising
Campaign launches
Digital assets for online use
Event stands and promotional goods
Newspaper and magazine advertising
We can also create toolkits and media packs to support the project and stakeholders.
Stakeholder Engagement for Mental Health
We can help engage and involve any stakeholders you choose in the marketing process, including:
Local authorities
GPs, doctors, pharmacists and other clinicians
Health authorities
CICs, charities and other delivery partners
Community groups
Specific cross-sections of the public
NHS groups
Stakeholder engagement can take several forms – but often includes physical or virtual meetings with partner organisations, delivery partners and service users.
We can arrange and deliver structured meetings to disseminate information and ideas, gather feedback and ensure every stakeholder feels involved and valued.