Public & Community Engagement
Marketing of local authority initiatives to engage their public and community
We specialise in marketing strategy and support for local authorities and other organisations who wish to engage with sections of their public and community.
Local authorities, government departments and other public sector or third sector organisations often wish to promote services and initiatives to sections of the public or community. This can include senior citizens, parents, home owners, small businesses, ethnic minorities or groups impacted by a particular need or issue.
We’ve trusted experience delivering the marketing which helps reach the right sections of society and encourage them to engage with targeted services.
Marketing for Public & Community Engagement
We support local authorities and other public sector or third sector organisations which seek to engage the public.
These initiatives can include:
Promoting Public Transport & Cycling
Local & Cultural Events
Business & Entrepreneurial Support
Help for Minorities & Support Groups
Help for Children & Families
Support for the Elderly
Encouraging Recycling & Sustainability
Gaining Public Opinion or Feedback
Discover our experience...
At Publico Marketing, we’re experts in marketing which enables local authorities, health authorities and other organisations to engage the public or community.
We’ve particular experience helping make public, mental and sexual health services a success.
Complete Marketing Support
Marketing Strategies for Public and Community Engagement
As CIM Chartered strategic marketers, we can help create a strategy which:
Identifies the best use of marketing to help achieve your public health objectives
Provides a document and plan to share with stakeholders and funders
Recommends the most suitable mix of marketing to reach your target audience or service users
Suggests powerful and effective messaging and campaigns
Involves stakeholders feedback throughout the marketing process
Includes a detailed marketing plan for delivery, including timescales and costings
Provides a toolkit of marketing materials to support the rollout
Once agreed, we can help your team with any area of marketing delivery – or simply remain available to give advice.
Digital Marketing for Public and Community Engagement
We can help deliver every aspect of the digital marketing mix, including:
Online campaigns and launches
Designing and building new websites
Developing existing websites
Improving website User Experience (UX)
Search Engine Optimisation (SEO)
PPC and Paid Search (Google Ads)
Digital display advertising
Social media posts & campaigns
Content marketing
Targeted press releases
Creative Marketing for Public and Community Engagement
We can help carefully design and create marketing materials and assets, including:
Campaign messaging
Marketing materials, including posters and leaflets
Themed campaigns
Display, outdoor and bus/train advertising
Campaign launches
Digital assets for online use
Event stands and promotional goods
Newspaper and magazine advertising
We can also create toolkits and media packs to support the project and stakeholders.
Stakeholder Engagement for Public and Community Engagement
We can help engage and involve any stakeholders you choose in the marketing process, including:
Local authorities
GPs, doctors, pharmacists and other clinicians
Health authorities
CICs, charities and other delivery partners
Community groups
Specific cross-sections of the public
NHS groups
Stakeholder engagement can take several forms – but often includes physical or virtual meetings with partner organisations, delivery partners and service users.
We can arrange and deliver structured meetings to disseminate information and ideas, gather feedback and ensure every stakeholder feels involved and valued.