Marketing Strategy
Marketing strategies for public, mental and sexual health
We help create marketing strategies for local authorities and health authorities who provide public, mental and sexual health services.
As CIM Chartered Marketers, we help create the right marketing strategy and plan to identify, reach and engage the sections of the public the service is targeting.
Health and wellness services and initiatives often have many stakeholders – and we’re experts at involving everyone in the strategy process.
Strategic Marketing and Planning
As trusted CIM Chartered strategic marketers, we can help create a marketing strategy and plan which satisfies your goals and creates a roadmap for success.
Once finalised, our talented team can help deliver any element of the marketing strategy and plan – or simply remain available to give advice. Whatever you need.
Our strategy process typically includes:
Thorough understanding of your services, your service users and the needs of your partners and stakeholders
Analysing any existing marketing and spotting new opportunities
Identifying the key demographic groups you wish to target
Recommending the most effective mix of digital and non-digital marketing to reach them
Creating effective messaging which engages your target audience whilst complying with your ethos and preferences
Involving all stakeholders in the planning process, including funders, delivery partners and service users
Creating a detailed marketing plan with every element budgeted – and KPIs to help you measure success
Presenting the strategy to your team and stakeholders, collecting feedback and modifying
Providing a ‘toolkit’ of creative messaging, design and marketing materials to support the rollout
Discover our experience...
At Publico Marketing, we’re experts in marketing which enables local authorities, health authorities and other organisations to engage the public or community.
We’ve particular experience helping make public, mental and sexual health services a success.
Stakeholder Collaboration
From service users to clinicians, delivery partners to funding bodies, NHS groups to local community groups – public, mental and sexual health services and initiatives often have many stakeholders.
With extensive experience in this environment, we help develop marketing strategies and plans with the input and collaboration of all relevant partners and parties.
This can include specific stakeholder engagement meetings/events and coordinating the input and feedback from various bodies and groups.
